Nul'

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Collection: Nul'

Presentation at the OmaMood Fashion Show | Estonian Fashion Festival 2021

OmaMood creative team:

Producer, Art director: Triin Amur | Director, Editor: Bohdana Korohod | Cinematographer, Colorist: Aline Belfort

Choreographer: Karoline Suhhov | Music: Duo Ruut | Sound designer: Mazin Helal | Backstage manager: Karina Kirs | Assistants: Killu Kolsar, Janika Solmann, Kristel Takk, Katarina Tallermo, Inger Pürjema, Piret Tärno, Kadi Meriluht, Merily Keskküla, Gerli Kai Traksmann, Kleer Vodi | MUAH: Anni Läänesaar, Kristjan Moorats, Ave Rüütel, Katriin Mägi, Viktoria Pendonen, Karoliina Kullas, Melany Vainola

Photography: Kerttu Kruusla (outdoors), Margaryta Zubrii (in studio)

Models: Aurora Kärk, Emma Lumi, Jane Mustrik (Agency Icon), Lii Heleen Märks, Margaret Tilk, Karolina Anvelt, Kärttu Põrk (Agency Icon), Kirke Siimso

Designer: Margaryta Zubrii

NUL' IS A WOMENSWEAR COLLECTION INSPIRED BY TRADITIONAL HANDICRAFTS AND LITHUANIAN NATIONAL COSTUME.

TRADITIONALLY COSTUMES WERE CREATED WITH GREAT EFFICIENCY OF USE OF FABRICS, WHILE THEIR CUT WAS QUITE SIMPLE. COLLECTION PRESENTS HOW TRADITIONAL PATTERN MAKING TECHNIQUES CAN BE APPLIED AND INTERPRETED THROUGH ZERO WASTE DESIGN PRINCIPLES IN CREATION OF MODERN SUSTAINABLE FASHION. SUSTAINABILITY WAS CONSIDERED THE MAIN FACTOR DURING ALL STAGES OF COLLECTION DEVELOPMENT FROM SOURCING OF THE MATERIALS TO DESIGN.

Creating collection natural linen and linen-blend textiles produced locally in Lithuania have been used. The selection of these materials was a natural decision that helped to maintain the production technology close to traditional handicrafts and achieve particular visual and physical similarity to traditional costume. However, the styles of designs as well as cut of the garments were created to fit the contemporary perception of fashion and its functions.